Marketing Success: Define It, Track It and Improve It With Data

If you want to achieve success with your marketing efforts, you need to understand what ‘success’ actually means for your business. It cannot be assumed, guessed, or estimated. To accurately measure the success of your marketing, you need concrete data that can help you set goals and track progress toward them.

You may have already come to the conclusion that the most efficient way to do this is by working with a digital marketing agency like Basilisk SEM. But before you commit to a long-term relationship, it’s important that you know what kind of metrics to track and how to use them in order to ensure success in your campaigns. In this blog post, we’ll explore how you can define, track and improve the success of your digital marketing efforts using data. Let’s get started!

Define Your Marketing Goals and Key Performance Indicators (KPIs)

Before you can measure the success of your marketing efforts, you need to define what success actually looks like. To do this, you’ll need to identify your goals and determine which performance indicators (KPIs) you should use to track these goals.

KPIs are numerical metrics that measure progress toward a defined goal in a marketing channel. They are key performance indicators used to evaluate how well a marketing campaign is performing and are quantifiable goals that help track and measure success.

For example, if one of your business objectives is to increase website traffic, a KPI could be the number of organic visitors coming to your website each month. If another objective is to increase brand awareness, then you could use social media engagement as one of your KPIs.

By defining your marketing goals and selecting the right KPIs, you will be able to track and measure the success of your marketing campaigns more effectively.

Track Website Traffic and Engagement

In 2021 and beyond, it’s essential to track how your website is performing. This includes metrics such as scroll depth, click-through rate, average session duration, page views, and bounce rate. These website engagement metrics will give you insight into how visitors are interacting with your website and pages.

The easiest way to track these metrics is with website analytics software. A website analytics report can help you quickly identify your top-performing web pages so you can focus on optimizing their content for more effective campaigns. Understanding which pages get the most attention and why is key to creating successful marketing campaigns that convert visitors into leads.

Having a strong understanding of your website traffic and engagement will help you create content that resonates most with visitors and potential customers so that they keep coming back for more. Analyzing the performance of different campaigns will also help you identify what works and doesn’t work so that you can make informed decisions about where to focus future efforts for maximum returns on investment.

Monitor Rankings on Search Engines

Monitoring your keyword rankings is essential to success in digital marketing. The good news is that there are plenty of tools you can use to track your rankings.

Search engine ranking can have a huge impact on your website traffic, so tracking it regularly is important. When you know how your website ranks for the keywords you’re targeting, you can make informed decisions about where to focus your efforts.

The most useful way to monitor ranking is to use a keyword-tracking tool. This type of tool will automatically track your keywords and their rankings, so you can easily identify trends and make adjustments to your SEO strategy if needed.

It’s also a good idea to keep an eye on your competitors’ rankings. Monitoring different competitors’ rankings can provide valuable insights into how they’re optimizing their content and what keywords they’re targeting. This can help you create a more effective SEO strategy and create content that outperforms your competitors.

Finally, it’s important to remember that SEO is an ever-evolving field and new tactics and strategies are being developed all the time. By constantly monitoring your rankings, you can stay ahead of the curve and create content that performs well. With the right tracking tools, you can easily track your SEO performance and make adjustments as needed.

Rank Tracking Software

One of the most popular tools used to measure SEO performance is rank-tracking software. These tools allow you to keep track of the changes in your website’s rankings over time. It can also provide insights into what strategies are working, and which ones aren’t. Some popular rank-tracking software includes Ahrefs and SEMrush, which offer more detailed analysis than what is available through Google Search Console (GSC).

Rank-tracking software is also helpful for identifying keyword trends and opportunities. By analyzing keyword volumes, you can identify which keywords are gaining traction and which are declining. This can help you stay ahead of the competition by optimizing your content for the most profitable terms. Additionally, with the help of this software, you can monitor how your competitors are ranking, so that you can adjust your strategies to better compete.

In addition to tracking rankings and keyword trends, rank-tracking software can also provide valuable insights into how your website is performing in other areas. For example, you can track the number of visits to your website, the average time spent on each page, and even the number of conversions. This type of information can help you make informed decisions about which areas of your website you need to focus on in order to maximize your success.

Overall, rank-tracking software is an invaluable tool for understanding the effectiveness of your SEO campaigns. By monitoring your rankings and your competitors, you can make adjustments to your SEO strategy and create content that performs better. Additionally, it can help you identify keyword trends and opportunities, and track your website performance, so that you can make informed decisions about where to focus your efforts.

Google Search Console

Google Search Console (GSC) is a free keyword-tracking tool offered by Google. It provides data on how many clicks each keyword receives, as well as information about impressions, clicks, and average position for each keyword over time. This data can help you better understand how users are interacting with your website when searching for certain terms or topics.

If you’re looking for an easy way to monitor keywords and track how well your website is performing, then GSC might be the solution for you! However, if you’re looking for more detailed analysis and want to know exactly where your website stands in terms of visibility on search engines, then rank-tracking software like Ahrefs or SEMrush may be worth considering.

No matter which rank-tracking tool you choose, it’s important to remember that SEO is an ongoing process that requires constant monitoring and optimization. To ensure that you remain competitive, you should regularly review and adjust your SEO strategies and adjust your content to match the latest trends and user behavior patterns. Additionally, it’s important to use the data collected from rank tracking to inform your content creation. By creating content that aligns with user intent, you can drive more organic traffic to your website and improve your overall marketing success.

Analyze Social Media Engagement and Click-Through Rates

When it comes to measuring the success of marketing campaigns, there are two key metrics you should focus on click-through rates (CTRs) and engagement. With the right data and analysis, you can discover insights about your target audiences and find out what works for campaigns, as well as what didn’t work so well.

Analyzing CTRs and social media engagement can help you identify patterns in user behavior, and make more informed decisions about your next marketing campaign. For example, if you notice that a certain type of content receives more clicks, you can use this data to tweak your content strategy and create more effective campaigns in the future. Additionally, if you see that a post receives a large number of likes or shares, it may be worth optimizing it to boost your reach and visibility.

By taking the time to analyze CTRs and engagement rates, you can gain valuable insights into what works and what doesn’t when it comes to marketing. Additionally, you can use this data to further refine your strategies, ensuring that your campaigns remain relevant and effective. Finally, by regularly tracking and reviewing your marketing data, you can ensure that your campaigns are always up-to-date and that you’re making the most of your marketing budget.

Click-Through Rate (CTR)

Click-through rate measures how effectively content drives people from one place to another. This metric is important because it helps gauge how effective content is at driving people to owned web properties like a website or an online store. The average CTR for Facebook is 1.61%, Instagram is 0.88%, and Twitter is 1.55%. It’s important to note that these numbers will vary greatly depending on the variety of campaigns being run and their corresponding targeting techniques.

Analyzing CTRs and engagement rates can help you optimize your content and campaigns for maximum effectiveness. By utilizing tools such as Google Analytics and social media analytics, you can track the performance of individual pieces of content and campaigns. With this data, you can identify areas where content can be improved and analyze the return on investment for different campaigns.

Additionally, you can use A/B testing to optimize your content and campaigns to better meet user intent. A/B testing allows you to test two different versions of content side by side and measure which one performed better. For example, you could test a headline or a CTA to see which one resonates more with your target audience and then use the winning version in future campaigns.

By using data and analytics to measure, track and optimize your marketing success, you can ensure that your campaigns are always up-to-date and that you’re making the most of your marketing budget. With the right data and analysis, you can gain a deeper understanding of your target audience and create more effective campaigns that will drive better results.


Engagement includes any interaction with content, such as comments, clicks, likes, shares, and mentions—basically any time someone interacts with your content in some way. It’s important to track your posts over time and analyze the engagement across different platforms to figure out what type of content resonates better with your audience; that way you can always tweak future campaigns and continue to reach whatever goal you have set for yourself!

Engagement data can also be used to inform long-term content strategy decisions. By analyzing the engagement over time and across different platforms, you can identify patterns in user behavior and use them to refine your content creation and delivery. For example, if you’re seeing a higher engagement rate during certain times of day or days of the week, you can adjust your content release strategy accordingly. This can help ensure that you’re always delivering content when your users are most likely to see it. Additionally, you can look at the kind of content that performs best on each platform and tailor your content strategy to best fit the needs of your audience.

By analyzing engagement data and tracking your marketing efforts, you can stay on top of what works and what doesn’t and make informed decisions about how to move forward. This will help you create content that resonates with your audience, increase conversions, and ultimately, reach the goals you’ve set for your marketing success.

Track Lead Generation and Sales Revenue

You also need to track lead generation and sales revenue. The best way to do this is by tracking leads in your spreadsheet or database. This way, you can review and follow up with each lead as needed. Knowing how to track the lead-to-revenue ratio is the first step to assessing the effectiveness of your sales and marketing tactics.

Lead tracking is the process of tracking customers across their full journey, from first contact through purchase. By understanding the customer journey, you can identify areas for improvement or areas where your efforts are working well. This will help you maximize profitability by collecting data on each lead—for example, what campaigns they responded to, which ads they clicked on, and more.

Tracking leads ensures that you’re getting the most out of your marketing efforts. Working with a digital marketing agency like Basilisk SEM lets you make use of their expertise in planning and executing effective campaigns so you don’t have to worry about it yourself—and you can focus on other areas of running your business.

Work With a Digital Marketing Agency to Continuously Improve

The key to success with digital marketing is to ensure that your campaigns are on a pathway of continuous improvement. This means tracking the performance and continuously fine-tuning it so that you can maximize the reach of your campaigns and stay ahead of the competition. Working with a digital marketing agency such as Basilisk SEM makes this process easier since they have the expertise and experience to properly assess your campaigns and recommend improvements.

At Basilisk SEM, we utilize DMAIC – Define, Measure, Analyze, Improve, and Control – to locate areas for improvement and implement corrective action. This systematic approach helps us identify problems and make sure that corrective actions are taken in a timely manner. Additionally, it helps us monitor our results and maintain market share leadership for our clients.

Continuous improvement is essential for any successful digital marketing campaign because it helps drive better results while also ensuring that you remain competitive against other industry players in terms of reach as well as information collection analysis. By working with an experienced digital marketing agency like Basilisk SEM, you can ensure that all areas of your campaign are regularly evaluated, tested, and improved upon.


All in all, marketing success is achievable for any size business when you understand the data, create a plan around that data, and find a partner that can help bring it all to life. With the right resources, data, and digital marketing agency like Basilisk SEM at your side, you have the tools you need to reach your marketing goals. With an effective plan in place and a team that understands your specific business needs, you’ll be well on your way to achieving marketing success.

Let’s Talk ROI

Interested in working with our mythical marketing team? We’ll audit your accounts and show you how to get the best return for your marketing efforts.

%d bloggers like this: