Get the Most Bang for Your Buck: Hiring a Digital Marketing Agency vs in-House Ad Buyers


When it comes time to hire someone to help with your company’s digital marketing, you have a couple of different options: you can either hire an in-house ad buyer, or you can hire an advertising agency.

There are pros and cons to both options, and it can be difficult to decide which is the right choice for your business. In this article, we will explore the differences between hiring an in-house ad buyer and hiring an advertising agency.

We will also discuss the benefits of hiring an advertising agency, such as lower pricing, expert experience, and more people per price. If you are having difficulty deciding which option is right for you, we hope that this article will help you make the right decision.

Comparing an in-House Ad Buyer vs. Advertising Agency

When it comes time to hire a digital marketing agency or in-house ad buyer, it can be difficult to decide which option is best for your business.

On the one hand, in-house ad buyers offer cost-efficiency and familiarity with your business and products. On the other hand, advertising agencies can provide experienced staff, a broader range of services, and access to resources such as design studios and research teams.

The decision between in-house and agency marketing depends on your business’s needs. Here are some pros and cons of each option:

In-House Ad Buyers:

-Cost-effective – they are usually paid a salary rather than an hourly rate

-Familiar with your products and business – they are better placed to generate leads and target specific demographics

-May have limited experience or resources – they may not be able to provide a wide range of services or handle campaigns that require specialist knowledge

Advertising Agencies:

-More experience and resources – they have specialist staff who can provide a wide range of services and handle complex campaigns

-Can be more expensive – agencies typically charge an hourly rate rather than a salary

-May not be as familiar with your products or business – they may need time to understand your brand before developing a strategy

The Benefits of Hiring an Advertising Agency

When it comes time to hire a digital marketing agency, you have a few options. You could hire an in-house ad buyer, or you could hire an advertising agency. Each option has its own benefits and drawbacks.

Hiring an in-house ad buyer can be more expensive, and you may not get the same level of expertise or fresh perspective that you would from an advertising agency. An advertising agency has a team of experts who can help you with a variety of tasks, from developing a social media strategy to creating TV commercials. They also have a broader skill set than in-house ad buyers, so you can be sure that they will be able to meet your needs.

Finally, advertising agencies are often more cost-effective than in-house marketing. This is due to the fact that they have lower overhead costs and can offer their services at a lower price.

How Experienced Is an Advertising Agency?

When it comes to hiring a digital marketing agency versus in-house ad buyers, the agency is the much more cost-effective option. Agencies offer a variety of talents and skills, as well as an objective, up-to-date viewpoint. They also provide time-value savings, as they are able to complete tasks more quickly than in-house employees.

But how experienced is an advertising agency?

The answer to this question is twofold. First, it is important to consider the experience of the agency as a whole. Many agencies have been in business for a long time and have a wealth of experience to offer their clients.

Second, it is also important to look at the experience of the individual employees of the agency. Many of them will have worked in the industry for a long time and will have a wealth of knowledge to offer.

So, when it comes to choosing between an experienced advertising agency and an inexperienced in-house ad buyer, the choice is clear. The agency is the better option.

Why an Advertising Agency Is Cost-Effective

There are a few key reasons why hiring an advertising agency can be more cost-effective than hiring an in-house team. First, agencies have negotiating power when it comes to ad placement. They buy ads in bulk, so they can get discounts that individual businesses wouldn’t be able to get on their own.

Second, agencies provide continuity and agility. If you have an in-house team and one of your team members leaves, it can disrupt your entire operation. With an agency, you have a team of professionals who are used to working together and can quickly adapt to changes.

Finally, agencies often have access to a wider range of resources than individual businesses. This means they can usually get the job done more quickly and efficiently, which saves you time and money in the long run.

Where to Get Started With a Digital Marketing Agency

If you’re ready to take your business to the next level with digital marketing, you may be wondering whether to hire an in-house ad buyer or an agency. Both have their advantages, but we believe that agencies offer the best value for your money.

Agencies bring years of knowledge and experience to the table. They also have access to a wealth of resources and can provide deeper expertise in a specific area. Plus, agencies have their finger on the pulse of the latest industry trends, so you can be sure you’re getting the most up-to-date advice.

In-house ad buyers can be a good option for small businesses with limited budgets. However, they likely won’t have the same level of expertise or access to resources as an agency. And since they’re focused on buying ads, they may not be as up-to-date on the latest trends in digital marketing.

In our opinion, agencies offer the most bang for your buck when it comes to digital marketing. Ready to get started? Reach out to one of our expert account managers today.


When it comes to digital marketing, it’s important to make sure that you’re getting the most bang for your buck. This means that you need to carefully consider who you’re hiring to help you with your marketing efforts.

In-house ad buyers can be a great choice, but only if you have the staff and budget to support them. Advertising agencies, on the other hand, offer lower pricing, expert experience, and more people per price. This makes them a better choice for most businesses.

If you’re considering hiring a digital marketing agency, make sure to contact Basilisk SEM. We offer quality services at a fraction of the price of Big Corporations.

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