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Digital Marketing News
We’d like to show you some insider tips from our digital marketing wizards.
Demystifying Auto Apply
Demystifying Auto-Apply If your business has a Google Ads campaign, you probably have heard about auto-apply by now. Auto-apply was implemented by Google in the spring of 2021 in order to streamline the application of Google’s recommendations. Google had been testing...
Give Up Control and Let the Performance Roll – Why Responsive Ads Are Here to Stay
As an advertiser, you might think it’s important to control the EXACT messaging in your ad copy. And you’d be right if the year was 1999, the Euro was just created, Clinton was just acquitted and Y2K promised a swift digital apocalypse (cue Prince’s 1999). With the...