As an entrepreneur, you’re a go-getter. You’re not afraid to step out of your comfort zone and learn new things. You aren’t scared of the words “animation” “html 5” or “graphic design”. You might even be excited about the prospect of adding a new set of skills to your...
Expanded Text Ads are going Away; Here’s why we won’t miss them and neither will you: Expanded text ads (ETAs) have long been a staple digital advertising and marketing ever since they became the gold standard back in 2017. However, while ETAs have long been the...
5 Red Flags on an Agency Website When you’re paying an agency to bring your business your success through digital advertising, you expect them to be the experts in their field. But as you probably know by now, not all agencies are created equal! Here’s 5 signs that an...
Demystifying Auto-Apply If your business has a Google Ads campaign, you probably have heard about auto-apply by now. Auto-apply was implemented by Google in the spring of 2021 in order to streamline the application of Google’s recommendations. Google had been testing...
As an advertiser, you might think it’s important to control the EXACT messaging in your ad copy. And you’d be right if the year was 1999, the Euro was just created, Clinton was just acquitted and Y2K promised a swift digital apocalypse (cue Prince’s 1999). With the...
