AI Writing Tools: Pros and Cons, and Why You Need a Digital Marketing Agency


Imagine you’re a small business owner. You’ve put in the hard work, you’ve created a great product or service, and now you’re ready to take it to the next level and start selling online. But where do you start?

One option is to use AI writing tools to create your website content and product descriptions. This can be a cost-effective way to get your website up and running, and AI tools can help you to create content that is both accurate and informative. However, there are also some drawbacks to using AI writing tools.

The main drawback is that the content created by AI writing tools is often not very engaging or persuasive. It can be accurate, but it doesn’t always capture the essence of your product or service. This is where a human element is essential, and that’s where a digital marketing agency can help.

A good digital marketing agency will have experienced writers who can create quality content that sells your product or service. They will also have experts in SEO, digital marketing, and social media who can help you to maximize your online presence and reach more customers.

What Are AI Writing Tools?

AI writing tools are computer programs that can help you with your writing. They can provide copywriting, spelling/grammar checks, and generate text based on parameters provided. Generally, they produce grammatically correct pieces, but lack human personality and nuance.

There are some pros and cons to using AI writing tools. Some people find that they help them produce better writing, while others find that the tool can be a crutch and make their writing worse.

If you are thinking about using an AI writing tool, it is important to consider your needs and goals. If you need help with spelling and grammar, an AI writing tool can be a great option. However, if you are looking for help with the creative aspects of writing, you may want to consider working with a human editor or copywriter.

At the end of the day, it is up to you to decide whether or not you want to use an AI writing tool. If you do decide to use one, make sure to do your research and find a tool that is right for you and your needs.

Advantages of AI Writing Tools for SEO

AI writing tools can help you write content more efficiently and on a larger scale.

  1. AI writing tools can help you produce content more quickly. The software can help you generate content in a variety of styles, so you can create a large volume of content quickly and easily.


  1.  AI writing tools can help you scale your content production. With the help of software, you can produce more content in less time, allowing you to reach a larger audience.


  1. AI writing tools can replicate your writing style. This is important because it helps to maintain the branding and tone of your website. By using AI writing tools, you can ensure that all of your content is aligned with your unique voice and identity.


  1. AI writing tools are cost-effective. They are cheaper to produce than traditional marketing collateral, and they require less manpower to generate quality content.


Disadvantages of AI Writing Tools for SEO

AI writing tools are becoming more and more popular, but there are some disadvantages to using them.

One disadvantage is that AI tools produce incoherent phrases. They may mix up pronouns and nouns, or use the wrong tense. This can make your writing sound unnatural and awkwardly written.

Another disadvantage is that AI tools don’t replace human writers. While they can help you speed up the writing process, they can’t produce the same level of quality as a human writer. Your content will be more convincing if it is written by a human, rather than a machine.

A third disadvantage of AI writing tools is that they don’t evoke human emotions. When you read content that has been written by a machine, it feels emotionless and flat. This can make your brand seem unappealing to consumers.

Finally, AI writing tools lack human personality and nuance. They can’t replicate the unique way that humans express themselves. This means that your content will lack the personal touch that is essential for building trust with your audience.

Why You Need a Human Element in the Writing and Editing Process

You may be tempted to think that AI writing tools can replace human writers. However, that is not the case. AI writing tools are not meant to replace human writers but rather enhance the content they produce. While AI excels at producing content without the need for insights from a human, it often requires an extensive investment of time and money before the tool is ready to be used.

Similarly, while AI excels at writing certain types of content such as blog posts and product descriptions, they are not as effective when it comes to more creative pieces such as stories or plays. Here, human insight and creativity are essential elements in producing quality work. As this is where AI writing tools seem to fall short, it’s important to remember why you need a human element in your writing and editing process.

How Basilisk SEM’s Digital Marketing Services Help With SEO Optimization

With Basilisk SEM’s digital marketing services, you can take advantage of the power of AI-driven tools to help guide your SEO efforts in order to get better rankings and organic traffic. This will give you a competitive edge over your competition and allow you to scale your SEO efforts.

Additionally, AI can help with the process of managing and optimizing digital marketing activities like website optimization, keyword research, and clustering. AI can also help with SEO optimization by providing data-driven insights about the performance of search engine campaigns.

Overall, AI can be a powerful tool to help improve your website’s SEO and get you better results. However, it’s important to remember that AI is just a tool and it’s still up to you to make sure that your website is optimized for search engines. If you’re not sure how to do this, or if you want to take advantage of the power of AI but don’t have the time to do it yourself, consider hiring a digital marketing agency like Basilisk SEM.

Benefits of Using a Digital Marketing Agency to Focus on SEO Best Practices

When you use a Digital Marketing Agency, such as Basilisk SEM, for your SEO needs, you can reap numerous benefits.

First, it supports your content marketing efforts by helping you create and distribute content that resonates with your target audience. This can help to lower your costs, improve brand awareness and increase sales.

Additionally, using a digital marketing agency helps to boost business credibility, making it easier for people to trust in the quality of your products and services.

Also, they are able to leverage AI to make solving customer problems easier. Through PPC (pay-per-click) strategies, they can also get you maximum visibility on search engine listings which can help drive more traffic to your website.

Digital marketing agencies offer a lot of benefits that can help businesses of all sizes. When you work with an agency, you’ll have access to a team of experts who can help you with everything from content marketing to SEO to PPC. Additionally, agencies can help you boost your business credibility, making it easier for people to trust in the quality of your products and services. 

Finally, they are able to leverage AI to make solving customer problems easier. If you’re looking for help with your digital marketing, consider working with an agency.


At the end of the day, AI writing tools are a great resource for content creation. However, businesses should not rely on AI completely to write and edit their content. A human element is still necessary to prompt write and edit content for quality and accuracy.


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